Popular Marketing Dissertation Topics For MBA Students.
A brief introduction will be given on consumer behavior and how important it is in the field of marketing. Secondly, a deeper understanding of the term organic will be given. Many theories and aspects related to organic fruits and vegetables will be discussed and reviewed as well in this dissertation.
Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.
The focus of this project is to look at the issue of advertising and consumer behaviour, with particular emphasis on how consumers react to advertising. This should give some insight into how advertising is approached in order to affect consumer behaviour. Advertising obviously works, but what makes a successful advertising campaign?
The thesis was conducted to investigate Lush - the case company in making and marketing its products and the consumer behaviour towards sustainable products. The author hopes that this thesis will suggest useful recommendations for Lush to apply in its sustainable business strategies. 1.2 Research objectives and questions.
PhD Topics in Consumer Behaviour. Consumer behaviour has been a specialised sector in doctoral studies of Marketing Management. Acquiring PhD in consumer behaviour opens up many career opportunities; one can go for university teaching and research positions at market research firms.
Consumer behavior refers to the study of how customers, both individual and organizations, satisfy their needs and wants by choosing, purchasing, using and disposing of goods, ideas and services. Below you will find the American Marketing Association’s collection of marketing news articles and research insights regarding consumer behavior.
An internal thesis is conducted within the group. Internal theses contribute to the research program of the Marketing and Consumer Behaviour group. An internal thesis aims to contribute to publications in international scientific journals in marketing and consumer behaviour.